10 Ways for Getting Better Links

‘Links’ are the currency of the internet and ranking on Google has much to do with how many inbound (one way) links a site has coming into it. Essentially, it’s an election of sorts and not all endorsements (links) are equal. This article covers proven techniques as to how to obtain strong, quality links of various values, weights and strength.[wcm_restrict]

1. Install a WordPress Blog – WordPress is the blogging platform of choice for most SEO’s – once installed on your site – make sure you have the All-In-One SEO Pack + SEO Slug plug ins installed. Then, when you write a blog post, use your keyword in the Title + create an anchor text link.
2. Become a Guest Blogger – Bloggers in your industry want new content from industry experts – reach out to them and offer to lend a hand (and include your keyword link in your signature).
3. Article Syndication – Write as many articles as you can, try to become a subject matter expert – then take those articles and place them on Ezine Articles, Articles Base, or Article Alley.
4. 3rd Party Blog Posts – Go to Google and type in “Your Keyword + Blog” – spend some time going through the first 3 or 4 pages – choose blogs you’d like to comment on and do so – again, in your signature, place your keyword link.
5. Set Google Alerts – Using your Gmail account, find Google Alerts – set an alert for every time someone writes a blog or a forum post for your keyword – then go leave comments.
6. Have Great Content – There’s a novel concept – actually have content people want to link to naturally. This is the very best way to link build so spend some time looking at Google Trends and find out exactly what the market is looking for and serve it up.
7. Video – It’s one thing to have a video on your site – it’s quite another to syndicate that video content. Every time you place a video on another site – (in most cases) you get a link back to your site.
8. .Edu Links – These are some of the most powerful links you can get – one way to get .edu links is to find .edu forums and engage in the comments. It stands to reason these forums are pretty heavily monitored, and rightly so – so make sure you’re really there to participate (Tip: participate in your college / university alumni forum).
9. Bookmark the Pages of Your Website – There are a number of sites that make book marking easy, for instance SocialMarker.com.
10. Directory Listings – The search engines pay attention to where your site is listed. Some of the best directories you can list in (for SEO purposes) are Yahoo Director, BOTW.com, Business.com, and DMOZ. Also, look for strong directories that are specific to your industry or at least, subsections of directories that address your industry.

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About the Authors

Jason Hennessey is an internationally-known Search Engine Optimization (SEO) expert. Over the past seven years, Jason has been a vigorous student/practitioner of search marketing – dissecting, testing, debunking, and reverse engineering the major search algorithms.

As the director of SEO at Everspark, Hennessey oversees search marketing campaigns for high profile celebrities, lawyers, politicians and Fortune 500 companies. Within the industry he is known as ‘The Secret Weapon‘ people call on when they want to rank for extremely competitive terms in short periods of time. Jason played an instrumental role in turning Everspark Interactive into a $1.2 million agency in only three months.

Chris Watson is a 20-year marketing veteran, with a wealth of knowledge and experience in the magazine publishing industry. Over the span of his career, Chris has won numerous industry awards for his work with the InfoLink stable of publications in Australia.

In January 2010, he partnered with three colleagues to create a full-service SEO agency called Everspark Interactive. With Chris’s extensive background and creative vision, he has helped grow Everspark Interactive into a $1.2 million company in just three months; making it one of Atlanta’s fastest growing new companies.