Evaluation and Control Program Warning Flag 4 – Purple Words
All organizations and individuals have a history and within these experiences reside events which those persons involved would just as soon forget. These experiences typically involved significant loss or other discomfort that negatively impacted the psyche of the organization as a whole or the associated individual(s). Often, some key words and/or phrases become forever related to these painful experiences. Whenever these words are spoken or read, they elicit a strongly negative emotional response as individuals are jolted back into the memory of the disastrous event. Acting on this emotion, these individuals may strike out at or withdraw from the individual(s) using these words. Thus, these words or phrases have come to be collectively known as Purple Words.[wcm_restrict plans=”41311, 25542, 25653″]
Purple words appearing in reports tend to be especially harmful as criticisms often appear harsher when put into print. (See StrategyDriven Business Performance Assessment Program article, Criticisms Appear Harsher When Put into Print) Thus, while purple words hinder buy-in when spoken, they illicit deep resentment when formally documented in a report that will seemingly never go away. It is therefore critically important for assessors to avoid using purple words whenever possible.
Identifying Purple Words
Purple words may not be readily identifiable. Indeed, outsiders and individuals new to the organization will likely be unfamiliar with its history and therefore lack the knowledge of those words and phrases deemed objectionable. These individuals must rely on more tenured employees to teach them the organization’s purple words. Consequently, it is incumbent that that those familiar with the organization’s history review such documents as business performance assessment reports for inclusion of purple words. Additionally, managers should exercise patience and coach individuals using purple words during briefings, meetings, and other verbal communications.
When Purple Words Become a Stifling Excuse – Warning Flags
Purple words can stifle an organization’s growth by inhibiting the criticality and clarity of performance improvement communications – condition reports, assessment reports, benchmarking reports, and etcetera. Consequently, it’s important to recognize the point at which an organization’s purple words cross over from ‘shared tradition’ to organizational bondage. While not all inclusive, the four lists below, Process-Based Warning Flags, Process Execution Warning Flags – Behaviors, Potential, Observable Results, and Potential Causes, provide insight as to whether purple words are hindering the organization’s performance improvement and overall performance. Only after a problem is recognized and its causes identified can the needed actions be taken to move the organization toward improved performance.
Process-Based Warning Flags
- There exists a written or unwritten list of words/phrases that are not permitted to be used within organization communications
Process Execution Warning Flags – Behaviors
- Unnecessarily high executive, manager, and employee frustration specific to the need to avoid purple words and their impact on overall organizational performance
- Excessive water cooler talk focused on the avoidance of objectionable words and phrases
- Individuals remain silent when decisions and discussions center on a topic related to purple words or their associated event(s) (See StrategyDriven Decision-Making Best Practice article, Never Let It Go Without Saying
- Assessment reports are ‘watered down’ because of excessive avoidance of objectionable words (See StrategyDriven Business Performance Assessment Program Warning Flag article, Massaging the Message for the Boss)
- Report editors eliminate certain words and phrases from the organization’s communications
- Individuals are coached that use of objectionable words and phrases could be ‘career limiting’ or result in termination
- Organization members using purple words are commonly excluded for high profile and career enhancing projects
- Externally generated reports, such as result from regulatory inspections, are dismissed in part or whole because they contain purple words
Potential, Observable Results
- Report and presentation development requires additional time for review and updating to eliminate purple words
- Performance improves at a much slower rate than desired or is normal for within a given industry or among the organization’s competitors
- Decisions fail to achieve the stated outcomes
- Organizational performance falls behind that of competitors
- Unnecessarily high executive, manager, and employee frustration specific to the need to avoid purple words and their impact on overall organizational performance
- Failure to adequately correct regulatory findings often resulting in follow-on willful noncompliance findings
Potential Causes
- Excessive clinging to organizational history and traditions
- Leaders insecurity with their role and/or the organization’s value
- Executives and managers fail to use events as organizational learning experiences that move employees to better performance
Final Note…
In this Author’s experience, there are no purple words that cannot be replaced with equally impactful alternative language that conveys the same message. The avoidance of purple words should not be viewed as massaging the message to satisfy the managers to whom the information is going, but to be seen as a practice to foster clear communications that gain buy-in and acceptance.[/wcm_restrict][wcm_nonmember plans=”41311, 25542, 25653″]
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About the Author
Nathan Ives is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.