Marketing and Sales Best Practice 1 – Social Media Publication Timing

Reaching your audience in today’s hyper-connected world is more difficult than ever. Not only must your content be relevant and engaging, it must capture your audience’s attention through any of a number of platforms while competing with an enormous number of other publishers vying for the same limited reader/viewer attention. Winning this battle may be as much about timing as it is about content.[wcm_restrict plans=”25541, 25542, 25653″]

Numerous studies reveal when it is most optimal to publish on each media channel. While no two studies agree, they tend to collectively triangulate on those days and times when your message is most likely to reach your target audience.

Not surprisingly, each media channel has a unique ‘primetime’ for readers/viewers. Consequently, publication timing of newsletters, videos, blog posts, press releases, and social media outreach can become complex to coordinate for maximum effect.

StrategyDriven’s Social Media Publication Timing schedule (see Figure 1) reveals the optimal publication days and times for all major media outlets including:

• Newsletters
• YouTube
• Blog Posts
• Press Releases
• LinkedIn
• Twitter
• Facebook
• Pinterest

Figure 1: Social Media Publication Timing
(Click here to download as a pdf)

Publication Strategies

Here are three strategies StrategyDriven uses to maximize the value of its publications:

• Cross-platform Content Development – Content development can be extremely time consuming, therefore, content should be developed so that it can be published via as many communications channels as possible. Not that some editing/adjustments may need to be performed to make the content suitable for each channel.
• Publish During Overlapping Primetimes – Try to publish content during overlapping peak readership/viewership so content can be published across multiple channels simultaneously.
• Use Automated Publication Software – Use apps such as Buffer and Hootsuite to time the release of your social media outreach for peak periods.

Regardless of publication timing, your content must always be relevant and engaging. Remember, without great content, timing isn’t anything.[/wcm_restrict][wcm_nonmember plans=”25541, 25542, 25653″]

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About the Author

Karen Juliano is StrategyDriven’s Editor-in-Chief and Vice President of Communications and Marketing. Prior to joining the StrategyDriven team, she helped produce weekly programming for a Public Access Television station and served as a production assistant in the public affairs office at United States Naval Base, Philadelphia. To read Karen’s complete biography, click here.