Change Leadership: Overcoming Change Fatigue and Organizational Burnout
For any business, large or small, corporate change is critical for survival. Unfortunately, though, many of us are juggling multiple change initiatives simultaneously. Not only that, but 70% of changes fail – contributing to the exhaustion both individuals and organizations are experiencing. So, how can we avoid change fatigue and organizational burnout while still moving our companies forward?
Here are three success principles that will help you navigate this frenzy of activity and build the ongoing capabilities required for continuous evolution:
[wcm_restrict]1. Change Less, Achieve More
It may sound counterintuitive, but the single biggest thing we can do to achieve stronger results with less burnout is to shut down worthy projects, teams, and task forces. As Joan Lewis, former P&G Global Officer and SVP of Consumer and Market Knowledge says, “Hundreds or thousands of projects are good ideas but if we don’t prune the list, they will strangle each other like weeds in a garden.”
Steve Jobs, after reviewing hundreds of projects when he returned to Apple, famously focused all of Apple on creating and delivering just four great products – consumer and professional versions of a portable (what became the iPhone and iPad) and a desktop (what became today’s Macs). Shutting down projects and prioritizing was key to Apple’s subsequent explosive growth.
Interested in lightening your organization’s and your own load? Try Prioritization Grid Sessions with your teams to identify the highest impact initiatives. Then you’ll know what you need to do, versus what’s nice to do, so you can prioritize the top few projects and sunset the less essential ones.
Figure 1: Prioritization Grid
2. Measure Twice, Cut Once
“Measure twice, cut once” is good advice for more than just tailors and carpenters. Piloting, prototyping, and contingency planning before a change can save weeks or even years of rework. For example, a major bank tried to do a technological transition of their system without sufficient pre-testing. The system crashed and customers didn’t have access to their accounts for three days. They lost customers and the reputational damage was enduring.
Another bank, doing a very similar transition, ran parallel systems and user acceptance training for several months. When they launched, they did it on a three-day weekend to allow extra time as a buffer. Thanks to their thorough preparation and pre-testing, all went well.
One technique we recommend is the “Pre-Mortem.” Before launching a major change, ask two questions. “It’s a year from now and the project has succeeded; why did it work so well?” and “Now pretend that it’s a year from now and the project has failed; why did it fail?” Once you’ve identified the key factors in each scenario you can focus efforts on those critical areas.
3. Learn to Learn
Most organizations spend too much time in activity – doing and redoing – and not enough in reflecting, diagnosing, and course-correcting. As a result, they are often repeating the same mistakes while using up precious company resources.
Athletes often report that their most important time is between competitions as they diagnose what’s working and what’s not on their quest to improve. For example, Roger Federer once said that he uses the breaks between sets to determine what in his strategy and execution is working or needs to change to win the match. This dynamic, on-going learning and refinement has been key to his becoming and remaining one of the top tennis players in the world, long after many of his peers have left the game.
We can all apply this same skill in our business life – between meetings, after key stages of projects, or any time we need to step back and look at the big picture. Even if, like Roger Federer, you only have a minute or two to reflect, that reflection can make all the difference in the outcome.
We recommend instituting after-action reviews (AARs) – formal learning sessions that were originally developed in the U.S. military. The best after-action reviews are aimed at uncovering 3 things: what worked, what didn’t work, and what we will do differently in the future. Conducting AARs creates the space and the forum to reflect, document, share and learn. In addition, they enable us to uncover blind spots and have conversations about why we chose a particular course of action. And they help everyone in the organization learn and improve.
Turning Change Fatigue into Change Fitness
By shutting down projects and ruthlessly prioritizing, conducting pre-mortems and prototyping, and reflecting and course correcting as you go, you’ll be building what we call change fitness – the ability to win at change again and again.
And it all starts with changing less to accomplish more. Doesn’t that sound like a nice change?[/wcm_restrict][wcm_nonmember]
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About the Authors
Ellen R. Auster and Lisa Hillenbrand are the authors of authors of Stragility: Excelling at Strategic Changes (Rotman-UTP Publishing)
. Auster is Professor of Strategic Management and the Founding Director of the Schulich Centre for Teaching Excellence at the Schulich School of Business, York University. Hillenbrand is the founder of Lisa Hillenbrand & Associates, and previously served as Global Marketing Director at Procter & Gamble.