Profit from Happiness

I’m often amazed when I get the tour of corporate offices before I am hired to speak. The executives complain about lack of leadership, inspiration, and teamwork. “Do you have any suggestions?” they often ask. “Yes, a good first step would be to get everyone to stop walking with their heads down, and get them to actually look and listen to each other. Maybe the pillars of your business shouldn’t be efficiency and productivity but listening and caring. Maybe then people would feel valued and empowered. Maybe then people would be inspired to work with others,” I reply.[wcm_restrict]

Profit from HappinessMVPs are often a company’s worst leaders. They are very skilled at their work but very poor at connecting with others. They are only focused on their personal tasks, the things they need to do. That’s why they are so productive, but that’s also why so many people complain about their management, communication, and leadership.

We see a similar problem in marriages: they often don’t function properly when one partner devotes all his or her time to work. Sometimes one partner, or both, becomes too self-absorbed to ask the other how their day was or to listen to their joys and concerns. If a partner makes not listening a habit, it often leads to divorce.

The same is true in friendship or with colleagues in workplace relationships. Those who make the effort to listen and connect find that people not only trust them more but are also inspired by them. They begin to want to help and show up every day because they feel valued. They know that if they have something to say, they will be heard. We value leaders who listen because it’s much easier for us to respect someone who makes us feel understood.

Think about it. If someone on the street – someone you don’t know – asks you for a favor, you will probably tell him to leave you alone. If an acquaintance wants your time or help, you might hesitate, wondering what he has done for you, if you trust him, or if you feel respected by him. You might end up helping him even if you don’t feel heard and respected. And even if you don’t trust him, you still might perform the favor, but halfheartedly. You won’t be invested in it. And if you do feel invested, it might be because you feel obligated to be a good person. However, when someone you really respect and trust comes to you, someone who you know listens to you, appreciates your feedback, and genuinely cares about you as a human being—when that person asks for a favor, things are different. You want to help her and make her happy. You are much more likely to help champion her vision. You are much more willing to serve and take risks. You are motivated to do good work. You want to say yes. Why? Because you trust her. She cares about you, and you know that she will listen to you if you have a concern. You know she will not neglect you. You are confident she will be there for you if and when you need an ear or a hand.

President Woodrow Wilson once said, “The ear of a leader must ring with the voices of the people.” I couldn’t agree more. Anyone, regardless of their title in the workplace or the world, can become a leader by applying this simple principle. People are inspired and motivated by those who make them feel like their voice matters. We don’t need to acquire new skills or to get a promotion to become a great leader. We need to reestablish the lost art of selfless listening — we must make sure people are heard once again.

In the name of progress, too many people have been silenced, their feelings forgotten, and their concerns washed over. This leads to loss of motivation and, in worst-case scenarios, loss of a job. “I don’t know what Bob’s deal is. He’s not very engaged anymore. He’s pretty checked out.” Why don’t you ask him how he’s feeling and listen to what he says? But we hardly ever do ask and listen. It’s a simple concept that we often overlook. We want complexity. We look for big, romantic ideals to lead our lives. We don’t realize that everything would change in work and life if we kept it simple and lent our ears more wholeheartedly.

We must start a shift in culture. We must start listening to one another. Gandhi’s words, “be the change you wish to see in the world,” are even applicable to how we might add more value to the marketplace. You should take a look at what the workplace, economy, and people of the world need, and then begin to do that, especially if no one else is. This is listening. The more you listen, the more you empower others, and you also empower yourself by becoming more valuable to others. Having real value to offer those around you is not only a sure step toward fulfillment but toward making money as well.

Excerpted with permission from Profit from Happiness by Jake Ducey from TarcherPerigee, a division of Penguin Random House. Copyright 2016, Jake Ducey.[/wcm_restrict][wcm_nonmember]


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About the Author

Jake DuceyJake Ducey is author of the bestselling Into the Wind, The Purpose Principles, and Profit from Happiness. He speaks throughout the country, everywhere from middle schools to TEDx conferences, on consciously and responsibly creating our lives. A San Diego native, you can find him online at JakeDucey.com.

Tech Comm Writers, Ensure Google Notices You: Capitalize on Organic SEO

Tech comm writers, do not become hidden in the background, increase your organization’s web traffic, get noticed by Google, and become and asset to your organization by effectively generating SEO-enhanced technical documentation.
 
A technical communicator’s contribution to an organization is often hidden in the background of business operations and goes unrecognized by both the employer and even the end-user – the specific target audience of the business and technical documentation. Some organizations still live in ancient times and merely send out user guides and training materials as a Standard Operating Procedure rather than optimizing on the rich and functional content that comprises technical communicators’ creations. The accessibility and connectivity afforded by the Internet today increases the visibility of technical communicators’ creations and the role that they serve in an organization. Not only do company websites liberate technical documents, but technical communicators now have the ability to truly make an impact on their organizations’ growth and profits. How can technical communicators optimize their technical documentation search engine rankings and get noticed by Google? SEO the crap out of content, generate referral traffic, and increase traffic time on the site.[wcm_restrict]

Whether you upload your technical documents to your site as PDFs or actually create pages within your site, you do not have to be a “SEO specialist” to create a few links to similar pages or those that enhance and expand on the topic of your content. Link building is one of the most effective methods to increase your SEO organically. For example, you create a series of training manuals for beginner, intermediate, and advanced users of your company’s product. If there are webpages that describe who are considered to be beginner users, intermediate users, and advanced users, inserting hyperlinks to the keywords to and from the documents would effectively increase the number of internal links within your site and enhance Google’s indexing for search engine ranking. Even if your company does not provide support guides, training materials, or other documentation online, putting hyperlinks in your technical documents will at least create an opportunity for users to click on the document link to the website, thus, mounting referral traffic.

Technical communicators who are able to actually create pages of online documentation have the enhanced ability to increase SEO (and also fulfill a marketing role). First, create titles and headings that regard and describe the content of the page. Make sure that your title and headings contain at least one keyword that is used within the body content. This keyword should also be able to be linked to your flagship content—in other words, the main topic of your entire website. What is your organizations key function, product, or service? In most instances, the best page to find this information (if you are too afraid to call your CEO) is the home page of your organization’s website. Whether you are copying and pasting from a text file or Word document or are creating the content “on the fly,” keep in mind the target audience, the way they will be interacting with the content, and the focus of the page. Lastly, always write clear and concise statements that are easy to read. Remember, even though it is a “robot” that crawls website pages for content, it is still in elementary school when it comes to reading; therefore, the “easier to read, the easier to crawl” becomes the SEO motto.

Images are a technical communicator’s best friend when it comes to SEO because not only do they save on the amount of writing or content that must be created, they actually get crawled and indexed just like a keyword would according to Google. Simply upload explanatory and informational images, give them a descriptive filename and title, and embed them within the body of your page, and you will have resourcefully increased the SEO of the page. Consider this, one mistake beginner SEO specialists or SEO content writers make is inserting a ton of links to everywhere (and nowhere valuable) on the website. Focus on inserting links to the keyword and perhaps other words to other website pages where the content is genuinely relevant to the keyword. Google picks up on this practice of “keyword stuffing” and will not index the page. Lastly, add a few tags to your page regarding the content and publish. For instance, effective tags for this article include: SEO, search engine optimization, technical communication, and web content.

While your main role is to create user guides, training, and other educational documentation, you can also support your company’s SEO efforts by creating fresh blog content that includes links to keywords within the main pages of your website. By strategically composing content around a specific target key word and linking it with the same word on other webpages or even in downloadable technical documents, Google’s search engine is more likely to rank it high on its search engine results. Jump from Google’s third page of search results to its first page with minimal effort – all you have to do is write interesting content about the topics you already write about in your technical documentation.

Lastly, and arguably the easiest method of increasing your website’s organic SEO is to create a forum where your users or audience can post questions, comments, best use scenarios, and other information that regards your business or industry. This builds a database of knowledge, which is a huge SEO-intense resource. In forums, individual users can create their own topic categories and include their own tags, which get indexed in search engines. This acts in a technical communicator’s benefit in three chief ways. First, you do not have to perform any additional work besides creating the forum and perhaps answering a question or two as a moderator. Second, when one keyword is searched for, similarly tagged content will also appear in search results, which increases users’ time on the website and likelihood that they will post more content. Third, not only Google, but all search engines eat up forum content because it is all original and completely organic, which eliminates the event that your content will be blacklisted from search engines.

Publishing online or downloadable technical documentation that incorporates targeted keyword linking to other website content, along with creating stimulating blogs and user forums are all effective methods to increasing a website’s SEO. Technical communicators no longer have to remain in the back office of their company, they can create more value from their content and significantly impact the organization’s growth and profits.[/wcm_restrict][wcm_nonmember]


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About the Authors

Jessica Lynn CampbellJessica Lynn Campbell is Marketing Executive and Content Writer for Web Benefits Design. She has a Master’s in English-Technical Communication, a Bachelor’s in Psychology, and is currently obtaining a PH.D in Texts and Technology. Jessica is an expert and experienced technical communicator, author, and multi-media manager having been published on multiple media platforms including print and online. She is skilled in APA, MLA, Chicago, and Bluebook citation styles. Jessica can be reached at jessica.campbell@wbdcorp.com or 407-810-7542.

Amber Lorynne AllmanAmber Lorynne Allman is a graduate from the University of Central Florida with Bachelor’s in English-Creative Writing with a minor in English-Technical Communication. She is skilled with translating beginner documents that are in German or Pinyin (Simplified) and her main passion is creative script writing and editing. She currently works at Universal Studios Orlando Resort. Amber can be reached at allman_a13@yahoo.com.

Signs That Your Business Might be Taking the Wrong Approach to SEO

There is a lot of pressure on businesses to get their approach to SEO right. But this often leads to businesses making mistakes, overdoing it or simply taking the wrong approach. Yes, SEO can be complicated, but it’s certainly possible to over complicate it too. Here are some signs that you are taking the wrong approach to SEO.

SEO Overtakes Usability on Your Website

If you focus heavily on SEO, there are other things that can suffer. You don’t want to neglect these issues because there has to be a balance. It’s about getting everything right, not just one thing. If you reach the point when your website is becoming less easy to use as a result of the changes you make, then stop. You need to always make sure that your website is usable for the people who visit it. There is no point in getting more visitors to your website if they don’t like what they find when they actually get there. So, never sacrifice things like usability when chasing SEO results. Learn more about usability at atlanticwebworks.com.

Signs That Your Business Might be Taking the Wrong Approach to SEO
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You Have Automated the Process

Some people think they’ve found the solution to SEO problems by using automation. In some cases, a small amount of SEO automation can be useful. But if you rely too heavily on it, it won’t be good for your website or your business. Having software that stuffs your website and content with keywords doesn’t always work, and it can be unnatural. And then there are things like content scraping, which you should stay away from. This might seem like a quick way to solve a complex problem, but it usually creates more problems than it solves. You need to play an active role in how you use SEO if you want it to be successful.

Signs That Your Business Might be Taking the Wrong Approach to SEO
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You Follow Advice Without Understanding It

Many people who don’t really understand SEO simply use techniques without understanding them. This can be dangerous if people start using techniques that are bad just because they read about them or someone told them about them. This is never a good way to organise your approach to SEO. If you really don’t know what you’re doing, relying on spurious advice is not the best route to take. Instead, you should use a company that can take care of the issue professionally. Visit 5digitalquotes.com.au to learn more about which companies you can outsource to.

Signs That Your Business Might be Taking the Wrong Approach to SEO
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Forgetting That Visits Don’t Automatically Mean Sales

People often forget that just because more people are arriving at their website, that doesn’t mean they will buy more. SEO is purely about increasing traffic and making your website more visible. Of course, this is something that’s very important, but it’s not enough on its own. You won’t reach your long-term sales targets by focusing solely on SEO. If you want your SEO efforts to be truly effective, you need to think about what happens next. If your target is to make sales, then you need to persuade people to do that when they’re viewing your website. Learn about making more online sales at digitalthing.com.au.

Signs That Your Business Might be Taking the Wrong Approach to SEO
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The How of Heart

Collaboration. Empowerment. Win/Win. Integrity. Authenticity. We’re finally recognizing the efficacy of acting with humanitarian values! But how do we DO it? How do we know what, or if, to change our comfortable communication patterns? How do we modify any unconscious behaviors to make new habitual choices and recognize when what we’re doing no longer is sufficient?

I’m excited: I’ve spent my life designing models that work with the unconscious to facilitate real change and choice. Esoteric, I suppose. But I’ve always known that habitual change cannot come from merely attempting to change behaviors.

From Abuse to Decryption: The How of Choice

As a child of extreme domestic, sexual, and physical violence, I frequently ran away to a rock on a nearby reservoir for safety and solace. Because I was an ‘A’ student, cheerleader, school pianist and Editor of the school newspaper – one of those ‘good kids’ – I couldn’t understand why I was being abused (The skeleton in the closet appeared years later.). Unfortunately, there were no agencies to help me in those days.

Sitting and thinking by the water, I wrote in Thinking Journals to decode my parents’ behaviors (In retrospect, odd for an 11-year-old.) so I could recognize an oncoming assault – something many incest survivors do. My dream was to make the data available so no child, no human, would ever be harmed again. I believed that people would prefer to do no harm if they could make mindful choices rather than have harmful, unconscious reactions. This ambitious goal matched my fledgling identity: when asked what I wanted to be when I grew up I’d say “Change the world”. How odd for someone so young! (I was diagnosed with a form of Asperger’s decades later.).

During my years by the water, my Thinking Journals, of which there are now hundreds, filled with rookie drawings, illustrations, and ideas of ways to recognize patterns in both conversation and actions. For decades thereafter, I studied how language works with the brain, how brains create habits, and how to tear apart and understand human systems to add choice.

Decades later, as an entrepreneur, I had a complete, scalable skill set that facilitates a route between unconscious triggers and habits to make new choices: a new way to listen to avoid biases and assumptions, a new form of question that enables brains to capture, systemize, and shift the unconscious rules that govern each of us, and the sequence of change and choice so any aberrant behaviors could be interrupted and redirected. I developed a model of How to Change congruently that adopts the new without resistance; I’ve been teaching this in sales, coaching, leadership, and change management.

Much different than offering the Why and What of change, I offer the How – how to go into the unconscious and make systemic, congruent change.

Why Behavior Change Isn’t Good Enough

Our brains unconsciously choose our behaviors from our cache of lifelong subjective experience that I call our system; our subjective experience is a well-oiled machine that keeps us ticking congruently every moment of the day. Our viewpoints, our styles, our behaviors are all pre-determined and set to maintain systems congruence. I realize we all think we have unrestricted choice; we don’t. We follow our personal ‘company line’ in every communication.

When we wish to add anything new, it will be resisted as it will cause our system to shift out of congruence – even if it’s something we’re in agreement with because our brains must fit the new in with the old/habitual. We know we should go to the gym more often, or eat healthy; we know we should allow our relatives to have disparate political viewpoints. But try as we might, we hard-pressed to permanently change our behaviors. This is the problem with conventional training and Self-Help books.

Why can’t we just DO something different? Because it’s a Belief issue. The 400-pound man walking down the street will not heed an offer of a half-priced gym membership – not because he hasn’t looked in the mirror lately or because he’s ignoring his doctor’s warnings, but because his eating and lack of exercise are habitual: to make a permanent change, he’d have to ‘chunk up’ as they say in NLP, and go beyond the ‘What’ or the ‘Why’; he’d have to change his beliefs about who he is. He’d have to become a healthy person.

‘What’ to do is behavioral. ‘How’ is structural, systemic, and unconscious. Here’s an example of the difference: ZDNet has an article on transforming an organization on the principles of collaboration. They say it’s necessary to “Empower staff”: “To accomplish this goal it is important to train, support, and mentor staff to help them work more collaboratively. Staff must also practice their new collaboration skills back in the workplace so it becomes the new daily business and not just the latest management fad.”

Great. But HOW does one accomplish this? Everyone will interpret these words subjectively, according to their own beliefs about their skills. Obviously there can’t be organization-wide consistent adoption with just the What. ‘What’ offers a description and doesn’t address how to redirect our brain’s automatic choices. To convert the ‘What’ to the ‘How’ we must

  • add automatic unconscious choices to our habitual behaviors to comply with our new goals;
  • recognize the difference between what we think we’re doing and what we’re actually doing;
  • install something new without offending what’s been working well;
  • facilitate internal buy-in to make changes in the Status Quo;
  • override habitual behavior choices and replace them with the new as appropriate;
  • maintain systems congruence.

It’s far more complicated than just understanding What to Do. It’s actually How to Be.

Changing Beliefs Causes Changed Behaviors

The problem with seeking to act with authenticity or empowerment, etc., is that we attempt to make behavioral changes without shifting the underlying system that holds our current choices in place. We must change from our core Identities and Beliefs.

All of us have unique Identities; our Beliefs are the operating manuals; our Behaviors exhibit our Beliefs in action. Every day, in every way, we ACT who we ARE. I, for one, work out at the gym 9 hours a week. I hate it. Hate it. Words can’t describe how much I hate going to the gym. But I’m fit, healthy and strong. I AM a Healthy Person; my Behaviors carry out my Identity accordingly: I eat healthy, exercise, and meditate. We all do this in our own ways.

When anything seeks to change us – when we receive training, or get told to ‘do’ something, or when coaches ‘suggest’ or sellers ‘recommend’ or leaders promote a new change – it shows up as a threat and will be resisted unless it’s accepted and adopted by our Identity and given a value set in our Beliefs.

To act with compassion, to have empathy, to lead with values, to design collaborative environments, we need a set of core Beliefs that get incorporated into our habitual choices; we need to inform our system to match the Doing to the Being. We cannot congruently act the Doing if it’s incongruent with our Identity. It’s the most difficult aspect of change – creating consistent, habitual actions – because it’s unconscious, systemic, and resistant. It is possible, however, but not simple.

Working, speaking, acting with Heart is not behavioral. We must first Be the people with heart; Be kind, collaborative, authentic people. Organizations need to shift their corporate identities and manage behavioral adoption; we must become Servant Leaders and compassionate Leaders. We just need the Skills of How to accomplish this.


About the Author

Sharon Drew Morgen is a visionary, original thinker, and thought leader in change management and decision facilitation. She works as a coach, trainer, speaker, and consultant, and has authored 9 books including the NYTimes Business BestsellerSelling with Integrity. Morgen developed the Buying Facilitation® method (www.sharondrewmorgen.com) in 1985 to facilitate change decisions, notably to help buyers buy and help leaders and coaches affect permanent change. Her newest book What? www.didihearyou.com explains how to close the gap between what’s said and what’s heard. She can be reached at sharondrew@sharondrewmorgen.com

How To Find A Mentor

How does one find, or how did you find, a mentor/mentee?

Before finding a mentor, a person should ask “what do I want to be the best at?” and then find the person whom they feel is currently the best at whatever they want to me the best at. Once you identify this person, you become a scholar at their life’s work and then you make every effort possible to make contact with this person. I think one of the best ways of doing this is to offer your potential mentor/mentee a number of ways on how you can help them out. Maybe there are some skills you have that can benefit your mentor’s career. You can offer to do administrative work for them. You need to make a personal connection with your potential mentor – make them see a piece of themselves in your eyes.[wcm_restrict]

I’ve met, worked with, and been mentored by 90% of the people whom I’ve considered geniuses across multiple fields. One of my mentors became a client and then a lifelong friend. It’s surreal at times to be in regular contact people whom I have deep respect for.

When did you realize you needed a mentor?

You realize you need a mentor when you realize that you do not know everything about everything in the world and you have the humility to ask for help. You realize you need a mentor when you discover there’s a skill you want to learn. From there you seek out a master of the skill you wish to possess.

Do you have more than one mentor/mentee, and do you need them?

I have multiple mentors and they still thankfully take my calls and still provide exceptional advice.

What are some of the creative ways to find a mentor/mentee?

There are many ways to do this and the more creative you are, the more likely you’ll get your potential mentor/mentee’s attention. To get the attention of one of my mentors, I built a website honoring their lifetime achievements and promoted it to thousands of people. For other mentors, I’ve offered to help their careers and be someone whom they can depend on.

Where does one go to look for, or where did you go looking for, a mentor/mentee?

It all depends on their field. If the person is famous, you’ll have to go through their agent or PR rep. If the person is not famous, just look up their name and call them.

How do you manage mentor/mentee relationship?

If you are being mentored, I think you should always show humility and appreciation for that individual who’s offering you insight. Pending how successful the person is, they are likely giving you thousands of dollars worth of their time.

Listen as much as you can and prove yourself worthy of their time. If you happen to be mentoring someone, I think you need to not hold anything back and pretty much tell your apprentice everything you know. My business Partner and I have mentored several people and we offer every bit of knowledge we have if we feel it can help the person. The people we’ve mentored have become very successful and we’re so happy for them.

When do you decide you want to exit a mentor/mentee relationship and how do you do that?

When the relationship doesn’t benefit either party, you offer your thanks and you move on with your life.

As co-founder of a successful public relations agency & host of your own national radio show are you still seeking mentors?

Yes. I love listening to successful people discuss what drives them and how they’ve accomplished amazing things. I’m always seeking out great teachers and always seeking new ways to lean, grow & evolve.[/wcm_restrict][wcm_nonmember]


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About the Author

Ryan McCormickRyan McCormick is Co-Founder of Goldman McCormick Public Relations (www.goldmanmccormick.com) and Host & Executive Producer of the nationally syndicated Outer Limits of Inner Truth Radio Show (www.outerlimitsradio.com).