StrategyDriven Podcast Special Edition 16a – An Interview with Scott Davis, author of The Shift, part 1 of 2

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Special Edition 16a – An Interview with Scott Davis, author of The Shift, part 1 of 2 examines the bottom line benefits of the Chief Marketing Officer serving as an organization’s corporate growth leader. During part one of our discussion, Scott Davis, author of The Shift: The Transformation of Today’s Marketers into Tomorrow’s Growth Leaders shares his insights with us regarding:

  • treatment of the organization’s brand as an asset
  • role and benefits of the corporate growth leader
  • attributes needed to assume the role of growth leader
  • why the Chief Marketing Officer is uniquely position to serve as an organization’s growth leader

Additional Information

In addition to the incredible insights Scott shares in The Shift and this special edition podcast are the additional resources accessible from his book’s website and his organization’s website, www.Prophet.com. Scott’s book, The Shift, can be purchased by clicking here.

Complimenting The Shift, are Scott’s books on the brand asset management including:


Final Request…

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About the Author

Scott Davis, author of The Shift, is a senior partner at Prophet, a global marketing consultancy. Scott was an adjunct professor at the Kellogg Graduate School of Management at Northwestern University and has guest lectured at many top MBA programs including Harvard, New York University, Columbia, and the University of Chicago. He has worked with top executives at GE, Johnson & Johnson, IBM, Best Buy, Sara Lee, and Boeing. Scott is frequently quoted by leading business publications including The Wall Street Journal, Reuters, USA Today, and Business Week. To read Scott’s full biography, click here.
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Leadership Inspirations – One Must Be Willing to Fail in Order to Succeed

Some of life’s greatest lessons come through failure… and greatness is often born in the rising from the ashes.

Everyone experiences personal and professional disappointments and setbacks. Those taking the time to critically and objectively examine and learn from their mistakes, applying those learnings to future endeavors, will inevitably be more successful. This truth is embodied by those from all walks of life who in their respective fields have achieved great success.

“Anyone who has never made a mistake has never tried anything new.”

Albert Einstein

Awarded the 1921 Nobel Prize in Physics, named Time’s Man of the Century in 1999, and best known for his conception of the theories of special and general relativity

“You miss 100 percent of the shots you don’t take.”

Wayne Gretzky

National Hockey League Hall of Famer and winner of:

  • four Stanley Cup Championships
  • nine Hart Trophies as the most valuable player
  • ten Art Ross Trophies for most points in a season
  • five Lady Byng Trophies for sportsmanship and performance
  • five Lester B. Pearson Awards and
  • and two Conn Smythe Trophies as playoff MVP

Michael Jordan

National Basketball Association Hall of Famer, winner of:

  • 6 NBA Championships
  • Rookie of the Year
  • 5 NBA MVP Awards
  • 6 NBA Finals MVP Awards
  • 10 All-NBA First Team
  • 9 NBA All-Defensive First Team
  • Defensive Player of the Year
  • 14 NBA All-Star Awards
  • 3 NBA All-Star MVP Awards
  • 50th Anniversary All-Time Team
  • 10 scoring titles — an NBA record and seven consecutive matching Wilt Chamberlain
  • Retired with the NBA’s highest scoring average of 30.1ppg
  • and

  • whose NBA website biography reads: “By acclamation, Michael Jordan is the greatest basketball player of all time.

StrategyDriven would like to extend a special thank you to Kelly Sonora, who introduced us to Online College’s (www.OnlineCollege.org) article 100 Incredibly Inspiring Videos for Leaders from which we found the above Michael Jordan video by Nike.

Five Problem-Solving Success Tips

The ability to solve complicated problems quickly is more important than ever in today’s competitive world.

From the time we’re little kids, we’re taught to solve problems by trial and error. That’s fine if the problem is as simple as a burned out light bulb. When the problem is a muddle of business, technical and political problems, we need something that helps us untangle the mess. Unless you’re Harry Potter, treating a mess like a burned out light bulb is as effective as wishing for magic.

Fortunately, there are alternatives to magic. Many key concepts in problem solving seem obvious but are often overlooked, causing delays and frustration in getting important problems solved. Here are some tips and reminders that will help you solve messy problems quickly and easily.

** Define the problem first.
Explain what the problem is – what went wrong, what are the symptoms, what is the impact on your business. Write it down. Everyone who reads it should understand what the problem is and why it’s important. Caution: describe the problem, not what you will do to fix it.

** Use your time for problems that are truly important.
Just because a problem is there doesn’t mean you have to solve it. If you ask, “what will happen if I don’t solve this problem?” and the answer is, “not much,” then turn your attention to something more important.

** Test your assumptions about everything.
Check the facts first. Be sure that you and your team understand the problem the same way, and that you have data to confirm that the problem is important. Test the assumptions about proposed solutions to improve the chances your solution will actually solve the problem.

** Measure.
The key question to answer is, “How will you know when the problem is solved?” If you don’t measure, you won’t know for sure. Use measurements to learn and portray the truth-the real truth, not what you wish were true.

** Measure the right things.
A common measurement trap is to measure something because it’s “interesting.” If knowing a measurement won’t change anything (e.g., help you make a decision, verify an assumption or prove the problem is solved), then don’t waste your time measuring it.

Copyright 2007. Jeanne Sawyer. All Rights Reserved.

Article Source:
http://www.bestmanagementarticles.com
http://crisis-management.bestmanagementarticles.com


About the Author:

Jeanne Sawyer helps her clients solve expensive, chronic problems, such as those that cause operational disruptions and cause customers to take their business elsewhere. These tips are excerpted from her book, When Stuff Happens: A Practical Guide to Solving Problems Permanently. Now also an ebook, find out about it and get more free information on problem solving at her web site: http://www.sawyerpartnership.com/.

Congratulations Jamie Cardenas, Lee’s Make History Winner

“The look in her eyes suggests a sense of urgency and of sadness.”

Jamie Cardenas
Lead Photographer

StrategyDriven

and

Lee’s Make History Winner for
American Girl

The StrategyDriven family congratulates our lead photographer, Jamie Cardenas, for being selected for the first edition of Lee’s Make History photo book publication. Of the 16,109 photo submissions from 90 countries, Jamie’s American Girl was one of only 101 images selected to receive this honor. In addition to being featured in the first edition of Make History, American Girl was placed on display in Milan, Italy and is now on tour throughout Europe.

To learn more about Lee’s Make History photo contest, click here.

One Change at a Time

An organization’s performance and the environment in which it operates change dynamically. Subsequently, most measures reflecting these performance variables are also dynamic; challenging analysts to interpret historical and predict future movement. Altering what or how a given variable is measured or the manner by which the resulting data is manipulated introduces an additional complexity to the data analysis. Implementing more than one change to a performance measure further compounds this challenge; often making the resulting output difficult to explain, complicated to understand, and generally confusing to decision-makers. Therefore, when altering a performance measure, only one change should be made at a time.

High quality performance indicators provide decision-makers with accurate, easy-to-understand information on which to base their decisions. While changes to performance indicators seek to improve on this goal, the act of changing the indicator forces the leader to consider and understand the relevance of the change in information received with respect to his or her decision-making process. The more variables changed, the greater the complexity in understanding the information differences relative to the decision to be made and therefore the greater the risk of decision error. Thus, implementing only one performance indicator change at a time minimizes the decision-making challenge. Furthermore, the single change must be in place long enough for leaders to fully absorb and adjust to the new information being provided before another indicator change is made.

Performance Indicator Changes

Changes to performance indicators occur in the following ways:

  1. data source changes
  2. data collection method changes
  3. data gathering device changes
  4. data calculation changes
  5. data weighting factor changes
  6. performance indicator scaling changes
  7. performance indicator formatting changes
  8. performance indicator update frequency changes
  9. performance indicator organization assignment changes
  10. performance indicator development system changes

Final Thought…

Performance indicator consumers may have a difficult time recognizing an indicator change without the previous indicator as a reference. Therefore, it is often beneficial to provide both the new and old performance indicators for some period until the new measure is fully understood and adapted to by the organization.


StrategyDriven's organizational performance measures catalogEnterprise Performance Measurement

We can work with you to assess and improve your performance measurement system; yielding metrics and reports that are operationally relevant, organizationally consistent, and economically implemented. The resulting system helps improve managerial decision-making, organizational alignment, and individual accountability. Learn more about how we can support your implementation and upgrade efforts or contact us for a personal consultation.