StrategyDriven Podcast Special Edition 6b – An Interview with Gregory Berns, author of Iconoclast: A Neuroscientist Reveals How to Think Differently, part 2 of 2
StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag posts on the StrategyDriven website.
Special Edition 6b – An Interview with Gregory Berns, author of Iconoclast: A Neuroscientist Reveals How to Think Differently, part 2 of 2 examines what makes iconoclasts so astoundingly creative and successful. During the second part of our discussion, Gregory Berns, author of Iconoclast: A Neuroscientist Reveals How to Think Differently and Distinguished Chair of Neuroeconomics at Emory University, shares with us his insights regarding:
encouraging employee creativity with a culture of openness
- combating group think in decision-making
- fostering iconoclastic behavior within an organization
Additional Information
Complimenting the tremendous insights Greg shares in Iconoclast and this special edition podcast are the additional publications accessible from his website (www.ccnl.emory.edu/greg/). Greg’s book, Iconoclast
, can be purchased by clicking here
.
Contribute to the Study of Iconoclasm
Want to be a participant in Emory University’s Computation and Cognitive Neuroscience Lab research? Click here to learn more about the study, find out if you qualify, and apply to become a participant.
(Eligibility criteria apply and participant consent required.)
About the Author
Gregory Berns, author of Iconoclast
, is Distinguished Chair of Neuroeconomics at Emory University where he is a professor in the department of Psychiatry and Economics at the Goizueta Business School. A pioneer in the field of neuroeconomics, his research has been featured in the New York Times, Forbes, the Wall Street Journal, and Money. To read Greg’s full biography, click here.
[powerpress]
StrategyDriven Podcast Special Edition 6a – An Interview with Gregory Berns, author of Iconoclast: A Neuroscientist Reveals How to Think Differently, part 1 of 2
StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag posts on the StrategyDriven website.
Special Edition 6a – An Interview with Gregory Berns, author of Iconoclast: A Neuroscientist Reveals How to Think Differently, part 1 of 2 examines what makes iconoclasts so astoundingly creative and successful. During our discussion, Gregory Berns, author of Iconoclast: A Neuroscientist Reveals How to Think Differently and Distinguished Chair of Neuroeconomics at Emory University, shares with us his insights regarding:
who are iconoclasts
- the three characteristic traits of an iconoclast
- how perception influences creativity and actions individuals can take to expand their perception
- the impact of courage on iconoclasm
Additional Information
Complimenting the tremendous insights Greg shares in Iconoclast and this special edition podcast are the additional publications accessible from his website (www.ccnl.emory.edu/greg/). Greg’s book, Iconoclast
, can be purchased by clicking here
.
About the Author
Gregory Berns, author of Iconoclast
, is Distinguished Chair of Neuroeconomics at Emory University where he is a professor in the department of Psychiatry and Economics at the Goizueta Business School. A pioneer in the field of neuroeconomics, his research has been featured in the New York Times, Forbes, the Wall Street Journal, and Money. To read Greg’s full biography, click here.
[powerpress]
Leadership Inspirations – Listening
“Think of all the times in your life when you learned something, when you discovered something new. When this happened, were you speaking or listening?”
Lucas Ives
Consultant
Verizon Wireless
When speaking, you are providing information and when listening, you are receiving information. It may be nothing new, but then again, it may be new, important or even life changing. Take the time to listen and maybe, the next time you really do need to speak, the information you provide will be new to the listener. It may actually be important to them, or even life changing.
Learn How to Achieve Enterprise Excellence at an Executive One-Day Seminar with Forrest Breyfogle
Competitive pressures are forcing executives to react faster to changing business conditions and customer requirements. Line managers and decision-makers need to have an efficient and effective system for day-to-day business operation with access to performance metrics that lead to the most appropriate activities.
In July, we were privileged to host Forrest Breyfogle, Founder and CEO of Smarter Solutions and author of The Integrated Enterprise Excellence System series on the StrategyDriven Podcast. During our interview, Forrest shared his insights on using the Integrated Enterprise Excellence System (IEE) to improve business performance beyond that achievable through use of Lean Six Sigma or The Balanced Scorecard alone. IEE combines the best practices of earlier tools and methods, like Lean Six Sigma, with innovative analytical techniques to drive financial and operational success at the enterprise level and achieve the three Rs of business, everyone doing the Right things the Right way at the Right time.
And now Forrest is offering a one-day executive seminar where participants will learn how to implement The Integrated Enterprise Excellence System to:
- increase productivity and eliminate daily firefighting and non-value add activities from business processes
- sustain a consistent, high-performance team environment and culture
- improve top- and bottom-line strategies and results in a fierce competitive and global market
- improve the measurement criteria and report out of high-level business metrics
- achieve and execute repeatable, strategic business plans
Seminar Details
Executive One-Day: Achieving Enterprise Excellence
Date:
December 4, 2008
Time:
8 am to 5 pm
Location:
Smarter Solutions, Inc.
11044 Research Blvd.
Suite B-400
Austin, Texas 78759
Contact:
(512) 918-0280
Pre-Registration:
http://www.smartersolutions.com/registrationform.htm
Additional Resource
Find out more about The Integrated Enterprise Excellence System by listening to StrategyDriven Podcast Special Edition 3 – An Interview with Forrest Breyfogle, author of Integrated Enterprise Excellence, Volume I – The Basics.
Additional Information
Forrest details how to implement The Integrated Enterprise Excellence System in his four book series which can be purchase by clicking on the following links:
- The Integrated Enterprise Excellence System: An Enhanced, Unified Approach to Balanced Scorecards, Strategic Planning, and Business Improvement
- Integrated Enterprise Excellence, Volume I – The Basics: Golfing Buddies Go Beyond Lean Six Sigma and the Balanced Scorecard
- Integrated Enterprise Excellence, Volume II – Business Deployment: A Leaders’ Guide for Going Beyond Lean Six Sigma and the Balanced Scorecard
- Integrated Enterprise Excellence, Volume III – Improvement Project Execution: A Management and Black Belt Guide for Going Beyond Lean Six Sigma and the Balanced Scorecard
Complimenting the outstanding insights contained within The Integrated Enterprise Excellence System series and our special edition StrategyDriven Podcast are the organizational performance improvement materials and resources found on his website, Smarter Solutions (www.SmarterSolutions.com).

Documenting Performance Measure Drivers
Organizational performance measures help leaders drive behaviors, trigger actions, and create alignment. In addition to providing timely decision-making information, performance measures serve as mechanisms to quickly communicate results-based performance information throughout the organization. To maximize these benefits, however, effected organization members must understand what drives performance measure outcomes in order to properly interpret indicated results and appropriately act on them. Common understanding and interpretation of performance indicators is most effectively achieved through precise documentation and broad communication of their drivers and results.
Fundamentally, individuals initiate appropriate, deliberate action when provided with sound information on which to base their decisions. Useful information, not simply data points, is derived from performance measures when those interpreting the indicators clearly understand the key drivers of a measure’s outcomes including:
- what is the indicator’s purpose
- what is the indicator specifically measuring; including the data source and collection mechanisms
- what is the reliability/uncertainty associated with the data source and collection mechanisms
- how is the collected data processed; including calculations, indexing, unit conversions, and instrument gain adjustments
- how often is the indicator updated
- what other parameters are related to or influence the indicator’s outcomes
- how are the parameters indicated impacting other performance measures
- what is the indicator’s performance trend
- what was the indicator’s expected result
- do redundant indicators provide comparable outcomes
While not intended to be an all inclusive list, recalling from memory the above drivers for one performance measure would be a formidable task; knowing them for all of an organization’s performance measures, highly improbable. Therefore, a performance measure’s drivers should be documented in such a way that they can be easily accessed by those expected to interpret and act upon the indicator’s output. Depending on the indicator, this documentation could be contained in a desktop guide, user’s manual, procedure, or on the indicator itself.
Enterprise Performance Measurement
We can work with you to assess and improve your performance measurement system; yielding metrics and reports that are operationally relevant, organizationally consistent, and economically implemented. The resulting system helps improve managerial decision-making, organizational alignment, and individual accountability. Learn more about how we can support your implementation and upgrade efforts or contact us for a personal consultation.