Business leaders often talk about changing their organization’s culture… but what does that really mean? For most leaders, changing their organization’s culture is about changing how their employees make decisions and perform work. These leaders recognize that the organization’s underlying beliefs and values systems must be altered in order to change these behaviors.[wcm_restrict plans=”60723, 25542, 25653″]
So how do leaders effectively change their organization’s culture?
Changing and anchoring and organizations beliefs and values system to a new paradigm is both an arduous and time-consuming task but one that can be accomplished by following a very deliberate, systematic approach.
Step 1: Understanding the Current Culture
The journey of culture change begins by defining the organization’s current state culture. Without a clear understanding of the organization’s currently held beliefs and values, leaders are unable to establish the starting point from which to affect change. Care must be taken to not misinterpret the organization’s current culture as doing so will profoundly and often negatively impact the overall culture change. (See StrategyDriven Corporate Culture article, Common Cultural Evaluation Misperceptions)
Step 2: Define the Future State Culture
Before embarking on the culture change journey, leaders must necessarily defined the ultimate end state. This new culture should not only reflect the beliefs and values of the organization’s leaders but should align with the optimal achievement of the organizations mission goals. Consequently, leaders should evaluate the fundamental characteristics of how decisions should be made and work performed such that the desired and results are most effectively and efficiently achieved consistent with the beliefs and values of the leadership team. Once defined, these characteristics can be used as the point of entry into a how work gets done culture model to define the specific attributes of the to-be imbued beliefs and values systems. (See StrategyDriven Corporate Cultures, Organizational Culture Model Articles)
Step 3: Changing and Anchoring the Culture
Having identified the current and end state points, leaders must now determine the actions necessary to move the organization to the desired beliefs and values system. Common activities accelerating and anchoring the culture change include:
Define What the New Good Looks Like: Leaders should illustrate desired future state behaviors in a way that directly relates the behaviors to individual performance. Optimal definitions include a philosophical description of the desired behavior and ‘stories’ illustrating the application of the behavior in common day-to-day decisions and activities. These definitions and illustrations should be formally captured within the organization’s standards and expectations documents. (See StrategyDriven Standards and Expectations best practice article, Provide Examples)
Embed the End State Beliefs and Values within Policies and Procedures: Existing policies and procedures are updated to reflect the new way in which decision appropriateness will be evaluated and work will be performed. Particular attention is given to the alignment of rewards and recognition systems and performance standards and expectations documents.
Communicate the End State Cultural Beliefs and Values: Through verbal, hard copy, and electronic communications, leaders share and reinforce the future state behaviors and values. Communications should occur through the organization’s several information channels (See StrategyDriven Business Communications best practice article, Communicate 7 Times, 7 Different Ways).
Align Decisions with the End State Culture: Leader and manager decisions should be made considering their alignment with the future state beliefs and values. During the culture transition period, decision-makers should overtly communicate the alignment between both strategic and routine decisions and the desired culture to further reinforce the change. (See StrategyDriven Decision-Making article, Evaluating Decision Options, Part 3 of 3)
Reinforce the End State Culture through the Organization’s Training Programs: Training programs, qualification standards, and evaluation guides are updated to reflect the future state beliefs and values. These training mechanisms ensure new and existing personnel understand and can skillfully implement the new behaviors during their work performance.
Reinforce the End State Beliefs and Values through Management Observations: Management observations themselves serve to reinforce the behaviors on which they are focused. Consequently, management observation cards and quotas should be aligned with the future state culture. These actions may require standard observation card updating and quota redistribution. (See the StrategyDriven Management Observation Program Forum articles)
Reinforce the End State Cultural Beliefs and Values: Leaders reinforce the future state behaviors and values through provision of feedback, rewards, and recognition aligned with the desired culture. (See StrategyDriven Leadership Lessons from the United States Naval Academy article, Providing Effective Performance Feedback)
Monitor Adherence to the End State Culture: Illustrate, communicate, and reinforce the desired behaviors and values through the organization’s performance measurement system. Achieving this may require refinement of existing metrics and/or creation of new metrics to drive and anchor performance aligned with the future state culture. These measures provide leadership ongoing updates as to the effectiveness of their culture change initiatives and insight to the degree of new culture acceptance by the workforce.
Monitor the End State Culture through Business Performance Assessments: Comprehensively evaluate long-term adherence to the future state beliefs and values through document reviews, individual surveys, personnel interviews, and activity observations. Gaps identified through these assessments provide leadership insights as to where additional definition, communication, and reinforcement is required. These assessments serve as a foundation for continuous refinement and improvement of the organization’s culture.
Final Thought…
All cultures possess unique strengths and vulnerabilities. When changing an organization’s culture, there is likely to be a period of time during which the organization is exposed to the vulnerabilities of both its current and to-be cultures. Therefore, leaders should implement culture risk mitigators to ensure these vulnerabilities do not result in undesired adverse operational impacts. (See StrategyDriven Corporate Cultures article, Culture Change Penalty)[/wcm_restrict][wcm_nonmember plans=”60723, 25542, 25653″]
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About the Author
Nathan Ives is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.