Thriving in the New Economy
Have you ever wanted to get into the minds of some of the most inspirational dealmakers in the business world? After working at CNBC for almost a decade, I have been lucky enough to talk to some of them on a regular basis. Realizing not everyone has that kind of access, I decided to open up my “trillion dollar” rolodex (it’s called that in my industry since I have a trillion dollar money manager, a dozen billionaires and countless millionaires in it) and ask them to open up and reveal some of their winning strategies on how they view a crisis (particularly the fire sale of Bear Stearns, the bankruptcy of Lehman Brothers and the credit crisis) but more importantly *how* and *why* they executed certain strategies. It’s those two elements that make successful leaders.
[wcm_restrict]Gerald Greenwald, Founder of Greenbriar Equity Group, former CEO of UAL Corp, parent of United Airlines and former Chairman of Chrysler Motors, has followed a mantra he learned from Lee Iacocca back when the two were leading Chrysler out of the first government bailout. He told me, “If you are a leader, it is so much easier to slow down 10 stallions you have, than it is to get 10 mules to keep going.” How true! It’s advice like that anyone can use, whether you are running a multi-billion dollar corporation or a small business.
Leaders in the new economy also have to realize growth will be more modest. Gone are the go-go days of credit. We are experiencing what Goldman Sach’s Abby Joseph Cohen and Pimco’s Paul McCulley call “the new normal”. McCulley says, “The economy is weighing the invisible hand of the markets and the invisible fist of the government.” Ramius’ Peter Cohen said in this new economy, ” There will be a reshaping of the financial industry…. and people will work for less; they will work harder, and they will think out of the box and be creative.” Cohen, saw the changes in the financial sector ahead of time and took action. In a reverse merger, his company acquired Cowen Group. The $195 million dollar deal opened new doors for Ramius by providing access to the public markets, and the ability to forge a path in the beaten-down investment banking sector. This is just one kind of example in the book that shows leaders are more than rhetoric. They take action.
Home Depot Co-Founder and Chairman and CEO of Invemed Associates Ken Langone said, “I am always looking for opportunities. One person’s pain is another person’s pleasure.” Looking at a crisis from a glass half-full perspective is not only how these leaders operate, but how they seize on finding the right opportunity. BB&T’s Kelly King says, “When your competitors are weak, you certainly try to take business away from them if you can.” BB&T did just that. On August 14, 2009, BB&T purchased Colonial Bank’s (one of their rivals) loans, deposits, and most of its assets from the government.
All too often CEOs are painted as “cheerleaders”. Rhetoric is just a waste of air and can also be detrimental to a company, costing a hit in shareholder value. Larry Lindsey, CEO of the economic advisory firm The Lindsey Group, stresses objectivity is just one of several qualities leaders must have in order to stay ahead of a crisis. Lindsey says, “Objectivity requires perspective…. By far, the most useful tool in acquiring a perspective is a knowledge and sense of history.”
We all know leadership is vital. A good leader provides stability for a company. As both Jim Lentz, CEO of Toyota U.S.A and Gerry Greenwald both stress, you can’t save your way to profitability. Action is needed.[/wcm_restrict][wcm_nonmember]
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About the Author
Lori Ann LaRocco is the author of, Thriving in the New Economy: Lessons from Today’s Top Business Minds
and is the Senior Talent Producer at CNBC and one of the producers of the CNBC show Squawk Box.